Start with its own history
At 24.77×, ULTA is 19.0% below its 10-observation annual average. A lower multiple can reflect a lower price, higher earnings, or weaker growth expectations—not necessarily a bargain.
NASDAQ · ULTASpecialty RetailUpdated Nov 5, 2026
Ulta Beauty, Inc. P/E ratio
Current valuation, historical context, and peer comparisons.
Current P/E ratio
24.77×
19.0% belowthe 10-year annual average
Share price660.7
÷Earnings per share26.67
Price and EPS in quote currency. Calculation details
Investors are paying 24.77 for every 1 of reported earnings per share.
P/E over time
2017 – 2026
Annual P/ESelected-period average 30.58×
3-year average20.22×3 positive annual observations
5-year average20.29×5 positive annual observations
10-year average30.58×10 positive annual observations
Peer median · TTM33.45×7 peers with positive P/E
Historical P/E ratios
Annual period-end data · 19 observations
| Period end | P/E | Change |
|---|---|---|
| Jan 31, 2026 | 25.17× | +55.4% |
| Feb 1, 2025 | 16.20× | -16.1% |
| Feb 3, 2024 | 19.30× | -7.7% |
| Jan 28, 2023 | 20.92× | +5.5% |
| Jan 29, 2022 | 19.84× | -77.9% |
| Jan 30, 2021 | 89.67× | +308.7% |
| Jan 31, 2020 | 21.94× | -17.3% |
| Jan 31, 2019 | 26.54× | +7.8% |
View all 19 annual observations +
| Period end | P/E | Change |
|---|---|---|
| Jan 31, 2018 | 24.62× | -40.8% |
| Jan 31, 2017 | 41.57× | +15.1% |
| Jan 31, 2016 | 36.11× | +9.5% |
| Jan 31, 2015 | 32.98× | +22.0% |
| Jan 31, 2014 | 27.04× | -24.5% |
| Jan 31, 2013 | 35.83× | -7.8% |
| Jan 31, 2012 | 38.85× | +25.9% |
| Jan 31, 2011 | 30.87× | +6.1% |
| Jan 31, 2010 | 29.10× | +119.6% |
| Jan 31, 2009 | 13.25× | -40.0% |
| Jan 31, 2008 | 22.09× | N/M |
Change is relative to the preceding observation. N/M values are excluded from averages.
How ULTA compares
Company P/E vs. peer trailing-12-month ratios
| Company | P/E ratio |
|---|---|
 ULTA This stockUlta Beauty, Inc. | 24.77× |
 SBHSally Beauty Holdings, Inc. | 9.67× |
 BBWIBath & Body Works, Inc. | 6.28× |
 ELFe.l.f. Beauty, Inc. | 77.83× |
 NYKAA.NSFSN E-Commerce Ventures Limited | 392.87× |
 5904.TWOPOYA International Co., Ltd. | 60.67× |
 090430.KSAmorepacific Corporation | 33.45× |
 COTYCoty Inc. | N/M |
 IPARInter Parfums, Inc. | 23.27× |
Peers are selected by the data provider. Business models and earnings definitions can differ.
Put the numbers in context
What does ULTA’s P/E tell you?
Compare like with like
The median of the 7 positive peer ratios above is 33.45×. Check growth, margins, debt, and earnings quality before interpreting the gap. A faster-growing business may justify a higher multiple.
Check what drives earnings
One-off gains can temporarily lower P/E; unusual charges can raise it. Reported earnings and forward estimates answer different questions. Pair this view with return on equity and liquidity for a fuller picture.
Keep your research connected
Take ULTA into your spreadsheet
Pull historical P/E into Excel or Google Sheets with Wisesheets. Build your own comparisons alongside the rest of your financial model.
Explore WisesheetsQuarterly P/E · latest quarterLQ selects the latest reported quarter. Requires the Wisesheets add-in. See available data
=WISE("ULTA", "PE Ratio", "LQ")Sources & calculation methodology
Current P/E
Share price 660.7 ÷ EPS 26.67 = 24.77×. Data is supplied by Financial Modeling Prep through Wisesheets. Quote feed updated Nov 5, 2026; this is not a real-time trading quote.
History & averages
Annual and quarterly P/E observations are provided separately from the current quote. Averages use the latest 3, 5, or 10 annual observations, excluding missing and nonpositive ratios. Pre-IPO observations are omitted. These are period-end observations, not daily averages.
Data definitions and limitations
The current quote feed does not specify the exact EPS filing-period end or whether EPS is basic or diluted. We do not label it as forward P/E. Peer ratios are explicitly trailing-12-month (TTM) values. Historical observations do not include independently verified price and EPS inputs. Sources may update on different schedules; rounded inputs can produce small calculation differences. Historical comparisons describe past pricing, not an estimate of fair value.
ULTA P/E ratio: common questions
The essentials behind the numbers.
Ulta Beauty, Inc.'s current P/E is 24.77× based on the quote data last updated Nov 5, 2026. It represents the share price divided by reported earnings per share. Prices and earnings may refresh on different schedules.
Annual P/E uses earnings for a completed fiscal year. Trailing-12-month (TTM) P/E uses the latest four quarters, while forward P/E uses forecast earnings. These are not interchangeable. This page labels peer ratios as TTM and shows dated annual or quarterly historical observations; it does not show forward estimates.
N/M means not meaningful: the feed has no positive P/E for that observation. Negative or zero earnings should not be ranked as a low positive valuation multiple. N/M observations are excluded from the averages shown above.
Divide the share price by earnings per share (EPS). For example, a share price of 100 and EPS of 5 gives a P/E of 20×. This page uses the price and EPS supplied together in the quote when both are positive.
Price timestamps, EPS definitions, share classes, adjustments, and fiscal periods can differ. A forward P/E also uses forecast earnings rather than reported earnings. Compare the inputs and as-of dates before comparing two displayed ratios.
Not necessarily. The average describes previous market pricing, not fair value. Changes in earnings quality, growth expectations, debt, accounting, and business risk can justify a different multiple today.